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Customer Experience + Branding: The Relationship Goals of Marketing

2 days ago

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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6 Fun Products for Keeping Kids Occupied at Home

Jul 23

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggling...

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Case Study: Keeping it All Together

Jul 15

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Full ...

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Case Study: Insuring Happy Employees

Jul 08

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...

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Imprint Everything: A Guide to Printing Methods

Jun 30

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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Product Safety: What You Need to Know

Jun 23

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

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Case Study: It's in the Bag

Jun 16

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...

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Case Study: Don't Bottle It Up

Jun 09

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...

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Case Study: Raise Your Glass

Jun 02

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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Why You Need Promotional Products

May 18

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

May 11

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

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Beyond PPE: 6 Feel-Good Promo Products for Hospitals

May 03

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...

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6 Rainy Weather Promotions

Apr 26

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thundersto...

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How Promo Products Can Make a Lasting Impression

Apr 19

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

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Case Study: Info in a Flash

Apr 12

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to di...

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Get in Gear With These Automotive Promo Products

Apr 04

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 hou...

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Case Study: Celebrate Milestones

Mar 28

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Mar 21

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...

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Case Study: Keep it Cooler

Mar 14

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

Mar 07

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Case H...

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Satisfy Your Customers’ Cravings With These 6 Sweet Treats

Feb 28

Chocolate and candy can make everyone smile! From fudge and chocolate-covered almonds to saltwater taffy and sour gummies, there are thousands of options for you to send to customers! Here are 6 of o...

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6 On-the-Go Products for Travelers

Feb 20

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will rem...

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8 Essential Office Supplies for Remote Workers

Feb 13

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in the p...

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8 Promotional Products to Win Game Day

Feb 06

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these tou...

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Generation Z vs. Millennials: What’s the Difference?

Jan 30

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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Case Study: Jamming Out

Jan 23

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the ma...

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Case Study: Too Hot to Jot

Jan 16

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consistent....

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Case Study: Paw-se and Appreciate the Little Things

Jan 09

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: When...

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7 Camping Promotional Products for the Great Outdoors

Jan 02

Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the great o...

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Lanyards: Everything You Need to Know

Dec 25, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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6 Helpful Tips to Address Unhappy Customers

Dec 18, 2020

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

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7 Promotional Products Perfect for Weddings

Dec 10, 2020

Adding names, monograms, or wedding dates to wedding favors is a great way to increase the wow-factor of any event. After everyone leaves the reception, these personalized gifts are there to help them...

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'Tis the Season to Bring out Our Favorite Holiday Gift Ideas!

Dec 03, 2020

It’s that time again! The holidays are around the corner and you’re probably thinking about everything you need to do between now and the new year. For most of us, that includes client and...

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Case Study: It Takes a Village

Dec 03, 2020

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more di...

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Your Graphic & Web Design Cheat Sheet

Nov 20, 2020

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Nov 06, 2020

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

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Business Travel: How COVID-19 Changes Everything

Oct 23, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

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You Can Bank on These 7 Promotional Products

Oct 09, 2020

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giveaw...

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Case Study: Bear With Us

Sep 25, 2020

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...

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O Canada! 6 Promotional Products Made in Canada

Sep 11, 2020

From sea to sea, Canada is a large and beautiful country that produces a wide range of products. There are so many Canadian-made products to choose from, but we worked hard to narrow it down to a shor...

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Case Study: Work it Out!

Aug 27, 2020

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation gif...

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8 Fall Promo Products

Aug 13, 2020

As the weather cools down, we’re having dreams of color changing leaves and all the fall themed events and promotions to come. From Halloween parties to homecoming football games, there are ple...

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Case Study 1

Aug 02, 2020

The challenge: School A wanted to have a reliable resource where families could purchase school uniforms that met the requirements of the school. It was important for the supplier to provide a quali...

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Case Study 2

Aug 01, 2020

The Challenge: Families with students attending a military style academy were challenged with finding uniforms that met the strict dress code of the school and have them properly decorated according ...

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Case Study 3

Jul 31, 2020

The Challenge: A local elementary school PTA was asked to conduct a fundraiser by selling t-shirts and hooded sweatshirts to parents, teachers and staff. The shirts would be worn on “spirit Fr...

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Case Study: Sharper Students

Jul 29, 2020

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...

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Success on Campus

Jul 29, 2020

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most student...

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Case Study: Brighten Their Day

Jul 17, 2020

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...

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Case Study: Wave Hello to Recognition

Jul 16, 2020

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...

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10 Promo Products for Auto-Lovers

Jul 02, 2020

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It’s time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear wor...

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6 Calming Products for Skincare Lovers

Jun 17, 2020

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This “Glossier girl” revolution led to a resurgence in skincare as ...

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How to Juggle Work and Life Balance Like a Boss

Jun 03, 2020

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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Case Study: A

May 20, 2020

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...

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Case Study: Boosting Trade Show Booth Traffic

May 06, 2020

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic ...

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Case Study: Hay, Where'd You Get That Tote?

Apr 21, 2020

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A...

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Case Study: Spec-Tacular Promotions

Apr 07, 2020

Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV event ...

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Perk up Your Promotions With These 6 Coffee Products

Mar 24, 2020

Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which m...

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Give Your School Clubs a Boost With These Promotional Products

Mar 18, 2020

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

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Case Study: Where Has Your Pen Been?

Feb 24, 2020

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?” ...

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Case Study: It’s a Date!

Feb 10, 2020

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

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Top 10 Promotional Product Ideas for the Construction Industry

May 17, 2019

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

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5 Invaluable Marketing Books to Help Grow Your Brand

May 03, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Branding 101: What Makes a Brand Powerful

Apr 19, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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6 Things You're Missing Out on by Not Using Promotional Products

Apr 18, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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Our Top 10 Favorite Eco-Friendly Products

Apr 05, 2019

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

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Case Study: Improve Sales and Traffic

Mar 21, 2019

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Mar 07, 2019

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...

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Relax and Unwind With These 10 Promo Products

Feb 21, 2019

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

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Case Study: Pillow Box

Feb 07, 2019

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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Case Study: Lunchtime Loot

Jan 24, 2019

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...

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Case Study: Stick to the Schedule

Jan 10, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

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Charity Fundraiser

Dec 27, 2018

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

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Boost Your Sales

Dec 12, 2018

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

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Attract New Customers

Nov 28, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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6 Promo Products for the Great Outdoors

Nov 14, 2018

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a cam...

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Game On: 10 Promo Product Games We Love!

Oct 17, 2018

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss Ga...

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Your Brand Is Your Business - Market It!

Oct 03, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Why You Should Be Having More Fun at Work

Sep 19, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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The Best Promotional Products for Sports Fanatics

Aug 29, 2018

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

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25 Insane Facts About Promotional Products

Aug 07, 2018

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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